TFWW
Creative
We craft identities, experiences, and visuals that don't just look good — they move people.
400K+
Likes
Jaiden Deshuan
Creator · Influencer · Agency Founder
Jaiden doesn't just run a creative agency — he builds his own audience and content daily, which means he understands what makes content work from the creator side, not just the agency side.
Known as "Jaiden the CEO" on TikTok, he's built a growing presence around lifestyle, music, and brand collaboration content — with 400K+ likes and a follower base that keeps climbing.
400K+
TikTok Likes
@jaidendeshuan
TikTok Handle
Daily
Content Output
Interested in collaborating or featuring your brand/music? DM @jaidendeshuan on TikTok or email tfwwcreative@gmail.com.
Selected Work
Our Portfolio
May 2023
Marketing & Creative Direction
CBG Draco — Campaign
Promo Strategy · Rollout
Jul 2022
Art Direction
Creative Direction — Visual Concept
Visual Concept · Production
2021 – Present
Artist & Channel Development
Chefuno / Luv Lotus
Career Strategy · Content
Jul 2026
Music Video · Creative Direction
Luv Lotus — What's Tea?
Directed by 1002 Studios · Out Now
Stream Now
Jan 2026
Direction & Cinematography
Tre Tensei — Music Video
Concept · Shot · Directed
Jun 2026
Official Partnership
TooLost — Distribution Partner
Music Distribution · Releases
What We Do
Services Built for Impact
We don't offer everything — we offer the things we're genuinely exceptional at. From helping founders start brands to shaping identities for influencers and developing underground music artists, every service is delivered with obsessive attention to craft and a deep understanding of what makes audiences respond.
Brand Identity
We build artist and brand identities from the ground up — strategy, positioning, visuals, and creative direction that makes you recognizable.
Web Design & Digital Presence
We design websites for artists, creators, and brands that convert visitors into fans, clients, and opportunities.
Motion & Film
We create motion content and visuals that capture attention and elevate releases, campaigns, and storytelling.
Art Direction
We guide your entire visual world — from photoshoots and cover art to campaigns and brand aesthetics.
Music Marketing & Release Strategy
We plan and execute music rollouts that grow streams, engagement, and audience reach across platforms.
Creative Strategy
We turn ideas into structured campaigns and strategies that help artists and brands grow intentionally.
TFWW
Creative
Records → Creative · Est. 2021
05
Years
Our Story
From TFWW Records to TFWW Creative
TFWW Creative started as TFWW Records LLC — an independent record label founded by Jaiden Deshuan Lovett in Tulsa, Oklahoma, built to assemble and elevate underground artists and orchestrate releases that punch above their weight.
As the work stretched beyond music — into branding, content, creative direction, and rollout strategy — the label evolved into TFWW Creative, a full-service studio that moves between the label and the agency, turning artists into brands and brands into culture.
From emerging challengers to established names, we partner with the ambitious — the ones who understand that how you look and feel matters as much as what you do.
05+
Years In The Game
20+
Projects Delivered
08+
Global Clients
100%
Independent
As Featured In
Coverage and profiles across music, press, and creator platforms — featuring Jaiden Deshuan, Matt U Johnson, Luv Lotus and the TFWW Creative roster across their 2026 releases.
Jaiden Deshuan's Rollout — Powering TFWW Creative's 2026 Era
Jaiden Deshuan
Read FeatureCommunity Highlights: Meet Jaiden Deshuan of TFWW Creative
Jaiden Deshuan
Read Feature@jaidendeshuan — CEO @tfwwcreative
Jaiden Deshuan
Read FeatureFeatured on 'Rewind' — David Strickland & Stumps Getz Album 'Undisputed'
Matt U Johnson
Read FeatureThe People We Build With
From active partnerships to past collaborations, every relationship is rooted in shared vision and a commitment to doing the work that matters.
Current Clients
Artists and partners we're actively working with right now.
Matt U Johnson
Recording Artist
The newest addition to the TFWW Creative roster — artist development, brand building, and creative direction for an emerging recording artist with a distinct visual identity.
Jaiden Deshuan
Founder
I manage my own artist brand through TFWW Creative, focusing on release strategy, branding, content marketing, and creative direction.
Luv Lotus
I handle marketing strategy, rollout planning, branding support, and content direction for releases and audience growth.
Marveezy
I'm actively working with Marveezy on branding, promotional strategy, and content direction to build stronger visibility and consistency across platforms.
Nate Winston
Ongoing creative collaboration focused on production, strategy, and future project development aligned with TFWW Creative's vision.
Chefuno
Recording Artist
“I told Jaiden my dreams — he made them come to life.”
Long-form artist development spanning creative direction, release strategy, and content for a growing catalogue across streaming and social.
TooLost
Official Partner
Powering distribution and release infrastructure across TFWW Creative's catalogue and client projects — an official partnership for global delivery.
Past Clients
Collaborations that helped shape past projects and campaigns.
Stunna Montana
Supported branding, promotional strategy, and marketing direction to help strengthen online presence and rollout structure.
CBG Draco
Worked on marketing support, branding development, and digital promotion strategy to increase audience engagement and visibility.
Tre Tensei
Provided creative direction, content strategy, and promotional planning during active collaboration periods.
Our Artists
The voices behind the movement — follow the roster and stay close to every drop.
Founder · Creative Director · Artist
Jaiden Deshuan
Recording Artist
Luv Lotus
Recording Artist · Actor · Influencer
Matt U Johnson
Upcoming Drops
New music from across the TFWW Creative roster — Jaiden Deshuan, Matt U Johnson, Luv Lotus and more. Track every 2026 release here.
Luv Lotus
What's Tea?
Luv Lotus — What's Tea? Official music video. Directed by 1002 Studios. Creative direction by Jaiden Deshuan. Out now alongside the album In Uno We Trust.
ListenLuv Lotus
In Uno We Trust
Luv Lotus — In Uno We Trust. Full album out now. Stream everywhere.
Listen
Matt U Johnson
Dream of a Lifetime
New single from Jaiden Deshuan. Pre-save now — drops August 28, 2026.
Listen
Jaiden Deshuan
Bad Bitch Roll Call
New single from Jaiden Deshuan. Pre-save now — drops August 28, 2026.
ListenMatt U Johnson
New Music
Brand new music from TFWW Creative's newest signing.
Jaiden Deshuan
First Born
Jaiden Deshuan's debut EP — First Born. Delayed; now dropping late summer / fall 2026. The flagship project from TFWW Creative's founder.
ListenGet in Touch
Let's Create Together
Whether you're launching something new, repositioning an existing brand, or have a bold creative vision you haven't found the right partner for — we'd love to hear from you.